Coachella

I led the design and execution of each landing page for the full suite of Amex’s music festival partnership portfolio, including Coachella, Stagecoach, Austin City Limits, and BST Hyde Park. This promotional hub showcases on-site perks for card members, and drives interest in Amex’s experiential marketing tie-in with the festival.

Opportunities: Amplify experiential value; exclusive offers to drive engagement; support cross-sell.

Challenges: Potential clarity gaps; expectations vs. reality; need for dynamic updates.

Outcomes: Boosted member engagement including page visits and average view time; strengthened brand presence; clicks back to Experiences hub indicate an interest in the wider array of Amex lifestyle perks.