Shop Small

American Express believes small businesses are at the core of every thriving neighborhood. I led the redesign of the Shop Small visual identity and landing page, streamlining to aid in Amex brand attribution and adjust to rapidly evolving digital best practices.

Objectives:

• Modernize and differentiate the platform from an ever-expanding list of competitors in the small business advocacy space.

• Enable creative consistency across audiences, channels, agencies, and international territories.

• Strengthen the connection between Shop Small and Amex to drive positive perceptions of card acceptance at small businesses.