PLAY by Platinum
In 2023, American Express launched PLAY by American Express Platinum, an immersive, toy-inspired gallery during Miami Art Week. While the campaign itself gained significant attention in the marketing and experiential space, the landing page I led from art direction through design execution achieved notable recognition from the In-House Agency Forum (IHAF) Awards.
Concept: A collaborative gallery with PlayLab, Inc. and Mattel Creations that featured reimagined iconic toys as limited-edition art pieces.
Featured Artists: Visionary creators including Salehe Bembury, Eny Lee Parker, Surin Kim, Serban Ionescu, and Kumkum Fernando.
Exclusivity: The experience was designed specifically for Platinum and Centurion Card Members, offering them early access to purchase the unique collectibles.
